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Whitney Simmons Product Launch

Skill: Design execution

When: Gymshark, 2022

The campaign for the product launch of Whitney Simmon's fourth range with Gymshark meant positioning her in a new space of holistic health and communicating a sense of evolution.
I designed the ID pack and system for this campaign, with a focus on layout and a supporting exploratory type, as well as iconography that connected to Whitney's three pillars.
This design was used across assets that were published globally, including on platforms such as CRM, Instagram, Paid Search and an IRL event in LA.

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