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    Regent St Retail Store

    Gymshark, 2022

    I led the design for the store’s branding opportunities, a project spanning over 6 months, and included over 50 moments, from door mats to fitting room mirrors.

    My responsibilities:

    • Working with a copywriter to develop concepts

    • Defining a typographic & graphic style to be used throughout

    • Creating each asset for print, communicating with the property and retail teams

    • Working with Joe & The Juice to develop a co-branded logo and identity


    I created the announcement for the store, producing designs that were projected on London landmarks, and shared on Instagram, to create hype around the opening.

    DSC08338 copy.jpg
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