ISABELLE STANSBURY

Regent St Retail Store

Gymshark, 2022

I led the design for the store’s branding opportunities, a project spanning over 6 months, and included over 50 moments, from door mats to fitting room mirrors.

My responsibilities:

• Working with a copywriter to develop concepts

• Defining a typographic & graphic style to be used throughout

• Creating each asset for print, communicating with the property and retail teams

• Working with Joe & The Juice to develop a co-branded logo and identity

I created the announcement for the store, producing designs that were projected on London landmarks, and shared on Instagram, to create hype around the opening.