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Regent St Retail Store

Skill: Concept, design direction & execution, print design, typography

When: Gymshark, 2022

For Gymshark's first ever retail store, I lead the design for the store's branding opportunities. This was a project spanning over 6 months, and included over 50 moments, from door mats to fitting room mirrors. I worked with a copywriter to develop concepts, and defined a typographic & graphic style to be used throughout. I went on to create each asset for print, communicating with the property and retail teams. I also worked with Joe & The Juice to develop a co-branded logo and identity. It's been exciting to see everything come to life in the physical store.

I also worked on the announcement for the store, producing designs that were projected on London landmarks, and shared on Instagram, to create hype around the opening.

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