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    Sweat Product Launch

    CLIENT
    Gymshark

    SKILLS
    Visual Identity
    Marketing Material

    INFO
    Launching a new product range, this campaign aimed to change the narrative and empower women by starting a discussion around the stigma of sweat. The design direction's aim was to feel human, whilst also informative and reliable. It incorporated the new colours of the launch, and was marketed across a variety of platforms for the launch.

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