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Sweat Product Launch
Gymshark, 2022
Launching a new product range, this campaign aimed to change the narrative and empower women by starting a discussion around the stigma of sweat.
The bespoke, hand-drawn lockup creates a human feel, alongside the social comment assets and hand-drawn elements, whilst incorporating product colours and the brand font to ensure consistency. To further encourage social interaction, animated stickers were introduced across social and CRM platforms.
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