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    Master Template  Framework

    Gymshark, 2023

    Production of a new set of templates to promote the brand’s frequent trading campaigns, and low-level product launches to accommodate a new self-serve asset creation platform. This spanned across CRM, Paid Social & Search, Social and Retail.

     

    Considerations:

    • Consistency across channels and the brand guidelines

    • Colour/type accessibility and platforms' UI overlays

    • The new platform’s capabilities

    • Sufficient colour selection and messaging hierarchies for different campaigns

    • Adapting to both eccom and campaign imagery

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