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Master Template  Framework

Gymshark, 2023

Production of a new set of templates to promote the brand’s frequent trading campaigns, and low-level product launches to accommodate a new self-serve asset creation platform. This spanned across CRM, Paid Social & Search, Social and Retail.

 

Considerations:

  • Consistency across channels and the brand guidelines

  • Colour/type accessibility and platforms' UI overlays

  • The new platform’s capabilities

  • Sufficient colour selection and messaging hierarchies for different campaigns

  • Adapting to both eccom and campaign imagery

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