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Skill: Creative concept, design direction & execution, branding

When: University project, 2022

A far cry from the product launch campaigns I'd worked on at Gymshark, one of my final year university projects was to "save the world" (easy, right?).

My solution, a walkable gap year. This solves the problems with short-haul flights and the CO2 they produce, by replacing flights with walking (and allowing young people to see far more of the world).

I designed signage for the walkable gap year route, and a UCAS experience to market the route to teenagers leaving school.

I was visually inspired by fruit stickers, and linked everything to the Banana Pancake Trail in SE Asia. 

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