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Studio Product Launch

Skill: Design direction & execution

When: Gymshark, 2022

These are the designs I created for a new product launch of Studio. Utilising a heavy, curved version of our typeface suggested the campaign's confident, bold and experimental feel, targeted at our Gen Z audience.

The supporting lines are inspired by the patterns seen on the underground during a city commute, linking to the "day in the life" creative concept that ran through the campaign.

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