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Yorkshire Sculpture Park Branding

Skill: Design direction & execution, copywriting, brand guidelines

When: University project, 2020

A fictional brief to re-brand The Yorkshire Sculpture Park, delivering a set of guidelines, and subsequent posters to advertise the park.

I developed a logo that was visually reminiscent of a sculpture, and wrote the copy for this project, focusing on how the park could market itself towards the younger generation.

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