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Power Product Launch

Skill: Design execution

When: Gymshark, 2022

The Power range has distinctive patterns on the clothing, and so these were utilised in the background. A simple lockup was used here, with the intention of this design continuing over multiple campaigns in the future, where only backgrounds/textures would change.

The framework I set for this campaign was that “Lifting” photography would be used for large, hero imagery and “Mindset” or “Failure” photography in the smaller, background images. Image repetition was used to highlight determination and effort, and grids used exercised the notion of precision.

Artboard 1.png
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