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Master Templating Artwork Framework

Skill: Artwork execution

When: Gymshark, 2023

I produced a new design framework for assets used to promote the brand's frequent trading campaigns, and low-level product launches. This spanned across a variety of channels: CRM, Paid Social & Search, Social and Retail.

This was needed due to a move toward a self-serving asset creation platform, where channels could update assets themselves. I worked closely with different channels to understand what they needed from our assets, and created a framework that considered the following:

  • Consistency across channels and with the brand guidelines

  • Colour/type accessibility and different platform's UI overlays (to ensure asset content isn't covered)

  • The new asset creation platform's capabilities

  • Sufficient colour selection and messaging hierarchies for different campaigns

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