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BATON, by Tesco
CLIENT
Mock brief with support from an Art Director at SMRS
SKILLS
Creative direction
Visual Identity
Marketing Material
Copywriting & Naming
Presenting
INFO
Baton is a fictional brand, a new tech product that provides internal cover for businesses that have multiple locations and need staffing security. It's name was derived from the passing of a Baton and its identity focuses on this connection between colleagues that is enabled through the app. I worked on all aspects of this project, from the creative direction and design to the copywriting, finishing with a fully fleshed out deck which I presented.
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